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How Scent Branding Increases Retention and Revenue
Modern Scent Marketing has quickly become a viable business marketing strategy across a vast array of industries. It can subtly influence consumer moods and purchase intent.
HUMANS CAN REMEMBER
HUMANS CAN REMEMBER
1%
of what we touch
2%
of what we hear
5%
of what we see
35%
of what we smell
*study carried out at Rockefeller University 2010
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