Your home staging is complete. The floors are spotless, furniture is meticulously arranged, and natural light pours in through the open blinds, illuminating the ever-desirable open floorplan. Everything seems perfect for prospective buyers — but is it?
As prospective tenants are touring your community, the right smell can provide a sense of comfort, joy, or relaxation — ultimately affecting their decision-making.
Scent marketing, also known as scent branding, is essentially creating an association between your brand and a specific scent that you chose to represent it.
The holiday season is quickly approaching! This is one of the most exciting times of the year from a scent marketing perspective.
Your first impression with a customer will go a long way in defining their perception of your brand. Now more than ever, businesses must instill feelings of cleanliness when customers walk through the door.