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A resource guide to help you make a more thoughtful decision

What Is Scent Marketing and How Does It Work?

Scent marketing, also known as scent branding, is essentially creating an association between your brand and a specific scent that you chose to represent it.

Scent Marketing with Holiday Fragrances

The holiday season is quickly approaching! This is one of the most exciting times of the year from a scent marketing perspective.

Clean Scents: How Fragrance Can Elevate Your Business

Your first impression with a customer will go a long way in defining their perception of your brand. Now more than ever, businesses must instill feelings of cleanliness when customers walk through the door.

11 Scent Marketing Strategies to Benefit Your Bottom Line

According to Advertising Age, scent marketing is now exploding as the next frontier in advertising and branding across an array of industries.

How Automotive Showrooms Can Benefit from Scent Marketing

Brand rivalry is forcing new challenges in marketing strategies to win over the consumer at a deeper and more personal level.

The Case for Ambient Scenting and Odor Control Systems in Healthcare

Cleanliness is a vitally important factor when indicating the quality of a hospital and the overall experience that patients have. Arizona Air-Scent understands that proper environmental scenting and odor-management provides numerous benefits,

How Scent Branding Increases Retention and Revenue

Modern Scent Marketing has quickly become a viable business marketing strategy across a vast array of industries. It can subtly influence consumer moods and purchase intent.

HUMANS CAN REMEMBER

1%

of what we touch

2%

of what we hear

5%

of what we see

35%

of what we smell

*study carried out at Rockefeller University 2010

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