A resource guide to help you make a more thoughtful decision
Your home staging is complete. The floors are spotless, furniture is meticulously arranged, and natural light pours in through the open blinds, illuminating the ever-desirable open floorplan. Everything seems perfect for prospective buyers — but is it?
As prospective tenants are touring your community, the right smell can provide a sense of comfort, joy, or relaxation — ultimately affecting their decision-making.
Scent marketing, also known as scent branding, is essentially creating an association between your brand and a specific scent that you chose to represent it.
The holiday season is quickly approaching! This is one of the most exciting times of the year from a scent marketing perspective.
Your first impression with a customer will go a long way in defining their perception of your brand. Now more than ever, businesses must instill feelings of cleanliness when customers walk through the door.
According to Advertising Age, scent marketing is now exploding as the next frontier in advertising and branding across an array of industries.
Brand rivalry is forcing new challenges in marketing strategies to win over the consumer at a deeper and more personal level.
Cleanliness is a vitally important factor when indicating the quality of a hospital and the overall experience that patients have. Arizona Air-Scent understands that proper environmental scenting and odor-management provides numerous benefits,
Modern Scent Marketing has quickly become a viable business marketing strategy across a vast array of industries. It can subtly influence consumer moods and purchase intent.
HUMANS CAN REMEMBER
HUMANS CAN REMEMBER
of what we touch
of what we hear
of what we see
of what we smell
*study carried out at Rockefeller University 2010
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