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Tag scent branding

September 24, 2021

4 Common Hallway Odors In Apartments and the Best Way To Eliminate Them For Good

Many factors can cause apartment hallways to develop unbearable aromas. Whether they emanate from common areas or single units, it is inevitable, and the experience is unpleasant for all who live in the vicinity. The answer can be in prevention;…

January 21, 2021

4 Benefits of Scent Marketing in Hospitality

Are you looking to improve the marketing strategy for your hospitality business? With the world of marketing constantly changing, it’s important that you keep trying new and innovative marketing tactics to keep your business on top. The use of scent marketing…

November 1, 2020

How Multi-Housing Companies Can Benefit From a Scent Marketing Strategy

As prospective tenants are touring your community, the right smell can provide a sense of comfort, joy, or relaxation — ultimately affecting their decision-making.

October 1, 2020

What Is Scent Marketing and How Does It Work?

Scent marketing is the art of connecting with a customer on an emotional level through the use of fragrance.

September 1, 2020

Scent Marketing with Festive Holiday Fragrances

The holiday season is quickly approaching! This is one of the most exciting times of the year from a scent marketing perspective.

August 1, 2020

Clean Scents: How Fragrance Can Elevate Your Business

Your first impression with a customer will go a long way in defining their perception of your brand. Now more than ever, businesses must instill feelings of cleanliness when customers walk through the door.

July 1, 2020

11 Scent Marketing Strategies to Benefit Your Bottom Line

According to Advertising Age, scent marketing is now exploding as the next frontier in advertising and branding across an array of industries.

June 1, 2020

How Automotive Showrooms Can Benefit from Scent Marketing

Brand rivalry is forcing new challenges in marketing strategies to win over the consumer at a deeper and more personal level.

April 1, 2020

How Scent Branding Increases Retention and Revenue

Modern Scent Marketing has quickly become a viable business marketing strategy across a vast array of industries. It can subtly influence consumer moods and purchase intent.